"Beer swiftly gained the status of a strategic resource, and as trade routes expanded, its consumption spread northward and westward. Ironically, the ancient empires of Rome and Greece, dominated by the cult of wine, served as the prime vehicles for introducing beer culture to Europe. The drink took root there and remains an essential part of European lifestyle today."

"Within the museum exhibits, beer culture 'interacts' with touchboxes designed to create an interactive journey into the beverage's pedigree. Visitors answer a series of questions and receive a complimentary gift from the house—a bottle of our finest brew!"